quote We believe in letting our work speak for itself! Take a look at some of the awesome case studies... quote

Quicky's World - first augmented reality 3D runner game

Nesquik - Nestle

Challenge: Nesquik Powder wanted to bring 'Quicky' the brand mascot to life and create a platform that was a constant touch point with their target audience, children aged 6-12 years old. The key objective was to develop a communication platform that educated on the benefits of living a healthy lifestyle in a fun and highly interactive way.

Solution: Hand in hand with our partners from the Nesquik Powder brand team, we embarked on a creative journey together to extrapolate and breathe life into the brand's fundamental values into what is now Quicky's World - an interactive mobile game that features augmented reality elements developed on both iOs and Android platforms. You know what? Try it for yourself! Search for 'Quicky's World' on your mobile device's app store or scan the QR-code below and download the game!

Services Rendered: storyboarding, 3D game development, 3D character development and animation, augmented reality, strategic consulting,

Citibank Leap Motion Game


Challenge: Citibank wanted to demonstrate how easy it is to use their recently revamped online banking portal. They also wanted to use new and innovative technologies to convey the message "Banking can be such a thrill" and increase engagement with their stakeholders.

Solution: pixelbug developed the first Leap Motion activation in the MENA region that allowed participants to make a transaction by using only their finger, through an exact replica of Citibank's online portal. Participants were challenged to finish the transaction in the fastest time possible by using either one of 2 available interaction stations. Participants were then ranked on a consolidated leaderboard where the winner would have the chance of winning a Leap Motion device. Before finishing the challenge, participants were prompted to take a picture. Their face was then automatically cropped to fit a skydiver's image which could then be shared on social media; driving home the message that "banking can be such a thrill".

Services Rendered: concept strategy, Leap Motion integration, UI/UX design, 3D modeling and animation, SFX, gamification, photo capture

Sony Live Interactive Augmented Reality Game


Challenge: Sony wanted to showcase their new Xperia flagship phone with its various technological features while also attracting a maximum number of consumers to their stand at Mall of the Emirates over a 10 day activation period.

Solution: pixelbug created a unique interactive live augmented reality experience with actual Sony game characters Ratchet and Clank. Two stations were created where visitors could play simultaneously; a shooting game involving the use of the phone's swiping feature while the other used its gyroscope to control a space ship. Once a player completed one of the two games within 60 seconds, they were instructed to drop the Sony Xperia phone into a bucket of water to upload their score to a leader-board via the phone's NFC feature. This action also highlighted the phone's unique waterproof capabilities. The application kept track of the top 10 scores from both stations and at the end of each day, a Sony Xperia phone was given away as a prize to the top scorer.

Services Rendered: storyboarding, 3D character animation, character rigging, custom game development, setup ochestration, hardware sourcing, on-site support

HSBC Car Lovers' Lie Detector Test


Challenge: HSBC wanted to generate buzz about their preferential car loan rates in a new and engaging way, while also building an atmosphere of fun and excitement in both Dubai Mall and Mall of the Emirates

Solution: pixelbug developed a custom lie detector replica test using actual props such as an oximeter and a blood pressure strap. The digital polygraph was designed to display a series of random questions while the interviewer steered the results in a predefined direction. The results were then automatically printed by a thermal printer that the guest could take with them

Services Rendered: creative consulting, UI/UX, custom software programming, hardware sourcing and integration, on-site support

Schick gesture controlled augmented reality shaving app

Schick ME

Challenge: Using innovative technology, Schick ME wanted to maximize customer engagement and organically drive traffic onto their Facebook page

Solution: Using Microsoft’s kinect sensor, we developed facial recognition software that maps a virtual beard onto a users face and allows them to shave in real time using a replica razor. The technology was integrated into an in-mall booth that travelled to all the major malls in KSA and UAE where consumers sat in a barber’s chair and saw themselves on a LCD screen or “virtual mirror”

Services Rendered: Windows OS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface design

Gillette 3D projection mapping

Procter & Gamble

Challenge: For the launch of the new Gillette Fusion ProGlide Gold Edition razor, only the extraordinary would do! pixelbug was part of the loop team that worked in close conjunction with P&G DTC, Saatchi X, Starcom and IPN to develop the concept of the entire campaign

Solution: pixelbug was assigned the task to create a larger than life launch event at the Dubai Mall Ice rink, where a 4D projection mapping combined projection technology, high energy music/SFX and a choreographed ice skating act

Services Rendered: Storyboarding, project management, 3D modeling and animation, 4D projection mapping, SFX integration, hardware sourcing and setup

Boehringer Ingelheim - medical augmented reality app

Boehringer Ingelheim

Challenge: With medical reps out numbering physicians by 40-1in the region, Boehringer Ingelheim (BI) wanted an easy yet innovative way to capture the attention of its stakeholders and educate them on the functionalities and mechanisms of a new type of inhaler device called Spiriva Respimat

Solution: pixelbug developed an augmented reality application deployed on iPad that uses intuitive gesture based controls to educate physcian’s on the product’s properties aided by a highly-immersive and interactive user experience

Services Rendered: iOS development, storyboarding, project management, augmented reality, 3D modeling & animation, user interface design, gesture based controls

Dubai Islamic Bank - augmented reality game

Dubai Islamic Bank

Challenge: Dubai Islamic Bank (DIB) wanted to create awareness about their Shaatir account to promote the importance of saving early amongst young school children in the UAE aged from 7-14 years old - a highly diversified target audience with notoriously limited attention spans! Children controlled the game through a Shaatir box that they held in their hands to trigger the game. They had to select one of 10 possible dream professions such as pilot, doctor or artist. Children were then prompted to save money by catching falling coins in order to achieve their dream

Solution: Given the high popularity of gaming amongst our target audience in the UAE, we decided to take an “edutainment” approach and developed an augmented reality game using our unique AR-pod to educate on the importance of saving early

Services Rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, SFX integration, user interface design, gesture based controls, AR-pod, bluetooth device integration, XML report generation

Einstein hologram

Mercator (Emirates Group)

Challenge: For their annual customer forum, Mercator, the IT arm of the Emirates Group, wanted to highlight that they are an innovation led company while also adding elements of novelty and entertainment to the conference

Solution: We developed a life-size hologram of Albert Einstein delivering a customized keynote, telling the story of the aviation industry

Services Rendered: Storyboarding, project management, 3D modeling & animation, model rigging, voice synchronization, SFX integration

Ariel augmented reality game

Procter & Gamble

Challenge: Procter & Gamble wanted to introduce Ariel’s new branding to their target audience in an engaging and entertaining way, educating them on the innovative features of Ariel’s micro-boosters

Solution: We developed a highly immersive in-store activation using our proprietary AR-pod to demonstrate these values with a highly immersive augmented reality game

Services Rendered: iOS development, storyboarding, project management, gamefication, augmented reality, 3D modeling & animation, user interface design, SFX integration, Arabization, AR-pod

Pantene augmented reality game

Procter & Gamble

Challenge: Procter & Gamble wanted to educate women on the benefits of using their new Pantene shampoo and expose them to its new look & feel. pixelbug proposed an intimate activation using iPads for women to play an interactive AR game whereby they had to achieve a target to win a goody bag

Solution: we developed an intimate in-mall activation, whereby women had to capture falling Pro-V capsules using an iPad in order to un-lock the next level and learn more about Pantene’s new product. Upon achieving a high-score, the women were awarded a prize and free hair assessment at the mall stand

Services Rendered: iOS development, storyboarding, gamefication, project management, augmented reality, 3D modeling & animation, user interface design, SFX integration


quote pixelbug is a marketing technology engine that enhances business objectives through the development of advanced digital solutions quote

augmented reality

Augmented reality is the process of overlaying digital content onto a real life, physical environment, when viewed through camera enabled devices such as laptops, tablets and smart-phones. Augmented reality represents a great fit for marketing campaigns, product activations and launches, print advertising and much more. pixelbug can bring your products to life and engage directly with your customers anywhere.

game development

Level up with our gaming fanatic experts! At pixelbug we develop engaging and addictive games using only the most sophisticated and robust gaming engines. Combined with our other technologies we create the ultimate immersive experiences. In addition to developing stand-alone indie games, we use game dev techniques for use in marketing and sales initiatives. This allows us to teleport our stakeholders into hyper-realistic environments while adding that extra touch of excitement you get from gaming.

gesture based tech

Gesture recognition is the means by which computer technology identifies human bodily motion and facial gestures to manipulate virtual content. By carefully adapting this technology to our client's business objectives, we create a boundless level of immersion that was once only reserved for sci-fi movies.

mobile & web services

Mobile and web applications are a means to solving problems, saving time and most importantly cutting costs. At pixelbug, our developers are multi-platform approved, which enables us to help brands develop innovative applications that aim to capture important customer data, provide interactive experiences and increase user engagement through digital brochures, games and digital forms.

about us

quote We are the crazy ones...we are a passionate group of engineers, developers and creative artists that bridge the gap between advanced technologies and business quote

One of our main advantages is that we offer world class marketing technology solutions at local rates. pixelbug is a Dubai based company and is composed of a multi-cultural team with international experience; reflecting the charm of the city in which it's been created. pixelbug mainly operates in the GCC, yet has highly established partnerships in Europe and the Americas, allowing us to service our clients globally.

what we do

In a nutshell, we help businesses adapt new technologies to drive engagement with their stakeholders, and man are we passionate about it. We are an independent firm that develops solutions on multiple platforms. From storyboarding, project management, development and design, pixelbug conceptualizes innovative digital products and deploys customized market-ready solutions.

The best thing about what we do is that it transcends all industries - that keeps us innovating and makes our job that much more interesting.

approved developers


meet the partners

we are pixelbug team

Managing Partner

Elie's passion for projection technology dates all the way back to his Engineering degree where he researched the effect of varying electrical currents in LEDs. Upon completing his Master's in Computer Science from the University of Bath in the UK, Elie moved to Dubai to pursue a career as a business analyst, helping to implement the Oracle ERP system for Nissan's dealership. It is here Elie honed his ability to re-engineer enterprise business processes and build them into actual tools that added value and optimized user experiences. A marketeer at heart, Elie's technical background and business acumen led him to a role with Kassab Media, where he led the development of the Metro advertising project from conception to execution. Elie went on to pioneer the design and procurement of Dubai's first LED screen built directly over Sheikh Zayed Road, on the Mall of Emirates Metro footbridge. At pixelbug, Elie aims to use his experience to help client's push boundaries and achieve their business objectives through the use of advanced technology.

Founder & Managing Partner

A technology savvy entrepreneur, Dany pioneers in fusing online and offline technologies that create buzz and drive sales. This has been true ever since his marketing role with PUMA early in 2007, where he devised premier social media strategies to generate positive word-of-mouth about the brand and its offline activities. Since then, Dany's creativity and lateral thinking attracted the attention of several entrepreneurial outfits seeking his skills to get crucial input into generating sales through innovative digital strategy and tactics. Today, he continues to drive pixelbug as an innovation powerhouse and with the help of his international team of experts, he's established pixelbug as a leading marketing technology partner to blue chip multinationals across the MENA region.

Managing Partner

Denis' interest in computer technology began at the tender age of 14, when he wrote his first computer programs and discovered his passion for coding. This was further consolidated through his Bachelor of Science in Information and Media Technology at the BTU Cottbus in Germany. Having held several high profile jobs in his homeland, Denis moved to Dubai in 2009 as Head of Digital Services at a leading media agency. During his tenure, Denis gained significant insight into market trends across the digital space from working closely with local and multinational companies. Fluent in 8 programming languages, Denis has invested years in research and development for gesture based and augmented reality technologies. At pixelbug, Denis has the ideal platform to bring his work and ideas to life, adapting advanced technologies to help businesses solve real marketing challenges and achieve tangible results.


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